SAG-AFTRA’s negotiator pushed back about an alleged claim made by the Alliance of Motion Picture and Television Producers (AMPTP) that its proposal would offer protections surrounding the use of AI likeness of actors.
During Thursday’s news conference, a reporter asked Duncan Crabtree-Ireland, chief SAG-AFTRA negotiator, about an alleged AMPTP news release that claimed that a “groundbreaking AI proposal” would protect an actor’s digital likeness.
SAG-AFTRA, the union that represents about 160,000 actors, is set to strike at midnight PT Friday morning after talks with major studios and streaming services have failed.
Actors are calling for increased pay as well as progress on residuals paid for when films or shows are shown again, particularly on streaming services. They join 11,000 members of the Writers Guild of America, who have been on strike for two months.
The TV studios responded bluntly to the strike: “The union has regrettably chosen a path that will lead to financial hardship.”
This is the first actors strike against television shows and movie productions since 1980 — and Hollywood actors and writers haven’t been on strike at the same time since 1960. It will likely bring most remaining productions to a halt.